I've never really pictured Kelly Kelly as a heel but then again, until Hulk Hogan turned heel at Bash at the Beach in 1996, I never thought he'd be THAT good of a heel. So in hindsight, depending on how they turn Kelly Kelly, if it's well built, it can work. I'm also assuming that in this situation, Kelly will be paired with a major heel on the roster, which can prevent disaster if it isn't well-received.